Katie started her apprenticeship at the end of 2016. Starting out in recruitment, she realised that this career wasn’t for her and started doing temporary work at her local Jaguar Land Rover Retailer. Here, Katie witnessed first-hand how the retail side of the automotive industry worked, and started to fall in love with the brand. Realising her potential, Katie’s manager encouraged her to move into sales and enrol on the Jaguar Land Rover Retailer Apprenticeship Programme as a Sales Advisor Apprentice – and so she did.
It’s fair to say that Katie hasn’t looked back on this decision with any regret.
Not only does she believe she made the right choice moving into sales, but Katie thinks she made the right choice by starting out as an apprentice.
This is because the training for the programme offers the most up to date techniques and best practises, and learning insight from other apprentices and their approach to sales has proved vital.
One simple, but quite unique, sales technique Katie uses is to allow potential customers to play their own music in the car whilst on a test drive. Katie learned this from another apprentice while together on training, and says it has significantly improved her own personal sales technique.
The appeal of the Jaguar Land Rover brand, and the massive support that sits behind it, helped Katie push forward in the programme, even when times got quite tough. She admits that at times her confidence was low and some days were hard. However, with the support of her amazing Vocational Learning Advisor, she was able to push through these barriers by discussing and working through her issues. Katie highlights that just being around the brand gives her a boost every day. "During my bad days, I’d just think ‘I still work for Jaguar Land Rover’ and then everything would be ok".
The Jaguar Land Rover Apprentice Programme has been a great container to help Katie improve and hone what she both enjoys and is good at, interacting with people.
Katie states that she’s a "big people person" and loves "meeting new people every day" who are "full of knowledge". Jaguar Land Rover’s ‘Customers First’ principles have allowed her to do this.
It’s quite clear to see that the apprenticeship programme set the foundation of Katie’s career aspirations. She says that within two years of completing her programme that she’d like to be "top of the shop" and be the best performing salesperson at the retailer, and then eventually become the Head of Business at the retailer.
Katie has a very clear message for those thinking about the Jaguar Land Rover Retailer Apprenticeship Programme:
"100% do it. Even if you’re a little bit older, you can bring more to the role. The programme will put everything in place to make sure you succeed. I’ve come so far from when I started, you’ll gain confidence. I’m happier in myself and know I have a proper career ahead of me. There are always people there to support you".